Lowenstein Sandler represented Hildred Capital Management, a healthcare-focused private equity firm, in its acquisition of the business of Hello Bello, a leading brand of premium, accessible baby and family care products. Hildred intends to transition Hello Bello into its portfolio under the stewardship of Hyland’s Naturals, another Hildred portfolio company, and a leading pediatric consumer health company.

Hello Bello’s mission from inception has been “Premium for All,” ensuring all parents can choose the best options for their babies, no matter their budget. With the acquisition by Hildred, Hello Bello will continue to offer its award-winning premium products at affordable prices and with convenient accessibility, both in top retailers and online, throughout the United States.

Hildred Capital Management specializes in partnering with management teams to help them scale their platforms, generate earnings growth, promote strategic and operational improvements, generate business development, and drive multiple expansion.

The transaction was valued at $66.8 million.

The Lowenstein deal team included Sam E. Khan, Steven E. Siesser, Mitchell McDonald, Amani Taha, Tala Ismail, Nicola E. Perzichilli, Andrew P. Erdmann, Andrew Behlmann, Philip J. Gross, Fran Skoller, Geena M. Caporale, Joshua D. Chen, James C. Shehan, Eric Jesse, Megan Monson, Kristin V. Taylor, Mark S. Heinzelmann, Brianne L. Polito, Stephen Tanico, and Brian S. Winfield.