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Brianne L. Polito

Counsel

New York
T: +1 212.419.5983 F: +1 212.262.7402 bpolito@lowenstein.com
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Brianne L. Polito advises companies, brands, agencies, media businesses, and creators at the intersection of technology, creativity, and commerce. Her practice focuses on emerging technologies, including AI, as well as media, advertising, and marketing. helps clients develop, protect, commercialize, and leverage their IP, technology, data, content, and other valuable business assets to support growth and innovation.

She represents startups, growth-stage companies, established brands, agencies, creators, and technology companies across a broad range of strategic commercial arrangements, including technology development, software licensing, data licensing, advertising and marketing, influencer and creator arrangements, brand collaborations, and other IP-driven commercial transactions.

Brianne also advises on the IP and technology aspects of mergers and acquisitions, guiding clients through the full range of IP issues that arise in these transactions from due diligence to the transfer and licensing of IP and technology assets.

In addition to her technology-focused practice, Brianne advises clients across a variety of industries, including media, advertising, consumer products, food and beverage, fashion, digital assets, and other innovation-driven businesses, counseling them on commercial arrangements, strategic partnerships, content and marketing initiatives, and licensing arrangements. She is particularly interested in how emerging technologies are transforming media, advertising, entertainment, and consumer-facing industries.

Known for combining sophisticated legal counsel with a practical, business-oriented approach, Brianne helps clients solve complex problems, negotiate strategic transactions, and develop creative solutions that align with their commercial objectives.

Brianne has co-authored several articles on cutting edge issues, including "The No Fakes Act and the Right of Publicity in the Age of Generative AI” for the Association of National Advertisers; and "A Haystack in a Hurricane: The Legal Risks of Depicting Real People in Your NFT" in Brave New Coin.

  • Represented Catalyst Investors, a New York-based growth equity firm focused on investing in seed-stage, early-stage and later-stage technology and software companies, and its portfolio company Datavail Corp. in its acquisition by CIVC Partners, L.P., a Chicago-based middle market private equity firm focused on investments in the business services sector.
  • Represented Hildred Capital Management, a healthcare-focused private equity firm, in its acquisition of the business of Hello Bello, a leading brand of premium, accessible baby and family care products. (December 2023) 
  • Represented Phreesia, Inc. (NYSE: PHR), a leader in patient intake, outreach and activation, in its acquisition of Access eForms, LLC, a provider of integrated paperless forms and workflows for healthcare facilities.
  • Represented Traub Capital Partners, a strategic private equity firm specializing in building value in consumer companies using its unique combination of investment, strategic and operational expertise, in its investment in Sabatino Tartufi, a 110-year-old truffle supplier for retailers, consumers, and restaurants.
  • Represented PeakSpan Capital as lead investor in the $21 million Series A financing of Israeli startup Konnecto, the first artificial consumer intelligence platform that identifies the most impactful vulnerabilities in the full path to purchase, providing unparalleled visibility into the untouched earliest stages of the competitors' consumer journey.
  • Represented Mill Point Capital LLC, a middle-market private equity firm focused on control-oriented investments in the business services, industrials, and IT services sectors in North America, in its acquisition of E&M Logistics Inc. (E&M), one of the nation’s leading direct store delivery (DSD) distributors of ice cream, frozen and fresh foods, and beverages.

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Education

  • University of Pennsylvania Carey Law School (J.D. 2014); associate editor, Journal of International Law, Vol. 34; senior editor, Journal of International Law, Vol. 35; Wharton Certificate in Management

    University of Pennsylvania (B.A. 2010), Health and Societies; Concentration in International Health; Kappa Alpha Theta

Admissions

  • New York
  • New Jersey
  • Pennsylvania

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