The generative AI market is growing rapidly and is estimated to increase from $40 billion to $1.3 trillion by 2032. Generative AI refers to artificial intelligence that learns the patterns of content created by people and uses that information to create new content, such as music and videos. Generative AI is touted to boost efficiency, improve customization, and expand creative expression.

However, AI's expansion of creative expression conflicts with intellectual property rights and the right to control one's persona. For example, in October 2023, Tom Hanks warned fans that he "had nothing to do with" a dental commercial that appeared to feature him, but was actually created by a third-party using AI.

Click here to view the full article