Lowenstein represented sunscreen brand Vacation in its $6 million Series A capital raise, led by Silas Capital, bringing the brand’s total fundraising to $11.2 million.
This month, the brand expands to 700 more Ulta Beauty locations, its largest national partner, bringing its total door count to 1,200-plus stores. It recently launched its Super Spritz SPF 50 face mist, the label’s first daily product meant to take customers from the “beach to the boardroom and vice versa;” in April, it will introduce an After Sun Gel.
With its innovative, fun-filled approach to product development and brand positioning, Vacation expects to hit $20 million in retail sales by the end of the year.
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