Lowenstein Sandler represented Hyde Park Venture Partners as investor in the $2.9 million CAD (€2 million EUR) Series Seed investment in Formaloo, a startup dual headquartered in Canada and Estonia. The round was led by Change Ventures, with participation from Mana Ventures and Startup Wise Guys.

The startup aims to ramp up marketing efforts in Canada.

Formaloo allows businesses to create forms, customer portals, customer relationship management platforms, and other tools without using any code; the platform integrates with Slack, Google, and Microsoft programs, allowing users to create databases and add interfaces by dragging and dropping building blocks. More than 650,000 databases and business applications have already been created using Formaloo’s platform, according to the startup.

Hyde Park Venture Partners is an early-stage venture capital firm focused on high-growth, mid-continent technology startups.

The Lowenstein deal team included Eric Weiner, Doreen M. Edelman, Laura Fraedrich, Abbey E. Baker, and Christian C. Contardo.