Over the last decade, the use of alternative data by hedge fund managers and other investment firms has grown significantly. Alternative data is non-traditional data that is collected and used to gain insights into markets and asset prices. It has come to be seen as a valuable source of information that can provide an edge over competitors and can be used to make more informed investment decisions.

Examples of alternative data include satellite imagery, web scraping and social media data. The use of this data has grown as financial technology (fintech) has improved and made it easier to collect and process. Additionally, investment firms are increasingly leveraging machine learning and artificial intelligence to glean insights from alternative data.

The use of alternative data has historically been used to augment primary marketing research, but over the last few years has taken on a significant role in the investment decision-making process.

OvationMR and Lowenstein Chief Marketing Officer Kevin Iredell examine the use of alternative data among investment firms’ business decisions and analyze how the market is changing. Is there still a place for primary marketing research or will this go by the wayside as the amount and types of alternative data continue to grow?


  • Kevin Iredell, Chief Marketing Officer, Lowenstein Sandler LLP
  • Bart Borkosky, Chief Research Officer, OvationMR

Time: 2-3 p.m. PT

Location: Los Angeles, CA