Lowenstein's Mary E. Seymour offers two presentations at the BCCA-NCMP program, 2018 Media Credit Seminar - NYC. This full-day program focuses on high-level credit-related issues for the media industry’s credit professionals, including those serving its magazine, newspaper, television, radio, cable, out-of-home, interactive, and digital media segments.

12:45-1:45 p.m.: Electronic Transactions: Where the Click Is Mightier than the Pen

As electronic B2B transactions are becoming increasingly prevalent, credit departments need to be aware of the risks created by moving from paper credit applications, contracts, and other documents to their electronic equivalents.  In particular, electronic signatures and online presentation and acceptance of terms and conditions – two crucial areas in which business processes are evolving – can create problems in the event of a dispute between the parties that leads to litigation.  This program focuses on the requirements for a valid and enforceable electronic signature and contract; the unique risks posed by electronic credit applications, contracts, and other transactions; the state and federal laws governing electronic signatures and transactions;  recent court cases addressing electronic signatures and the tools and strategies necessary to help mitigate these risks.

3- 4 p.m.: Protecting Your Company in the Internet Age: The Role of Social Media in Credit and Collections

Social media can be a valuable tool for both credit investigation and for collection purposes.  Credit professionals should be aware of what they can and cannot (or should not) do when using social media as a tool to evaluate credit risk and collect claims. This program will focus on the various social media sites that credit professionals can look to, the types of information available through social media, the pros and cons of relying on social media for credit evaluation and collection, the results of a recent survey on credit professionals’ use of social media as part of credit investigation and collection, the legal risks of acting inappropriately, and suggested provisions in your company’s social media policy to help mitigate the unique risks inherent in the use of social media.

The seminar runs 9:30 a.m.-5 p.m. and takes place at Lowenstein Sandler, 1251 Avenue of the Americas, New York, NY 10020; 212.262.6700.