On December 11, 2025, New York Governor Kathy Hochul signed S.8420-A/A.8887-B into law, establishing disclosure requirements for advertisements that include AI-generated synthetic performers. The legislation requires individuals who produce or create advertisements to disclose the use of synthetic performers in publications and advertising materials and will take effect on June 9, 2026.
This legislation applies to any usage of synthetic performers in advertisements distributed to New York audiences, regardless of whether the advertiser is located outside of the state.
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