How To Mitigate Political Turmoil in Influencer Marketing

Influencer marketing deals range from a few thousand dollars for micro-influencers to millions of dollars for A-list celebrities.

As the stature of the brand or influencer grows or the campaign budget increases, the agreements become more complex and heavily negotiated. The morals clause has become an increasingly nuanced contract provision, and with the 2024 elections looming, the various contract parties should be more mindful of the term's increasing relevance and importance.