Lowenstein Sandler and two of its trademark partners, Vanessa A. Ignacio and Matthew P. Hintz, have been included in the 2026 edition of World Trademark Review 1000 – The World’s Leading Trademark Professionals (WTR 1000) in the top “Gold” category, This is the 15th consecutive year that the firm and the Trademarks, Copyrights, Trade Secrets & Advertising practice’s Chair Ignacio have been listed; this is Hintz’s eighth consecutive appearance. This year, WTR 1000 also has recognized Jenna-Marie Tracy in the “Bronze” category.
In this year’s listing, WTR 1000 notes: “Lowenstein Sandler thrives on complexity and collaboration, earning the trust of entrepreneurs nationwide through its service-driven mindset and fearless approach to legal problem-solving.”
The directory praises Ignacio, stating that she “masterfully manages an array of trademark matters for clients across various industries globally. With a focus on strategic brand support, she adroitly guides rights holders through nuanced enforcement scenarios, particularly excelling in combating copycat infringers in China. Her extensive experience extends to negotiating agreements, representing patrons in corporate transactions, and fostering relationships with foreign counsel in over 100 countries.”
Hintz is commended for his “strategic portfolio management and effective dispute resolution. His nuanced understanding of market dynamics and filing strategy translates into clear, actionable guidance that protects and strengthens IP assets.”
Noting her debut in the WTR 1000, the publication recognizes Tracy as “particularly adept at navigating online brand protection and IP-driven transactions, bringing scientific insight to complex due diligence in fast-moving M&A and financing deals.”
Individuals qualify for inclusion in the WTR 1000 upon receiving sufficient positive feedback from market sources with knowledge of their practice and the market in which they operate. The organization conducts face-to-face and telephone interviews and exchanges correspondence over a four-month period with hundreds of lawyers, attorneys, and their clients involved with trademarks; it also gathers written submissions from firms detailing their recent activity in the field. Firms qualify for a listing on the basis of their depth of expertise, market presence, and the level of work on which they are typically instructed. For more on WTR’s methodology, click here.
Ignacio represents Fortune 500 companies and internationally known brands throughout every stage of the brand life cycle: from selection, clearance, and registration; through licensing, maintenance, auditing, and enforcement. Her practice spans the full spectrum of intellectual property and technology law matters, domain name issues, and advertising law, with a special emphasis on domestic and international trademark counseling and enforcement.
Working with such iconic brands as Claritin, Dr. Scholls, Suave, ChapStick, Arm & Hammer, Coppertone, Trojan, Aleve, Nizoral, Q-tips, and Catalent—to name only a few—Ignacio manages national and global trademark portfolios, including clearance and contested matters, for clients across such diverse industries as consumer goods, cosmetics, pharmaceuticals, animal health and life sciences, digital advertising and media, emerging technologies and fintech, food and beverage, and footwear and apparel. She frequently represents clients at the very beginning of their brands’ development and remains with them through their lifecycle—sometimes for a decade or more.
Hintz advises global and emerging pharmaceutical, beauty and skincare, consumer goods, technology, and other companies, managing their domestic and international trademark portfolios and helping to develop their growth strategies into new domestic and international markets. He also represents private equity firms and other investors in multimillion-dollar acquisitions with significant trademark and copyright portfolios. Working with both startups and multinational brands, Hintz counsels his clients on the clearance of proposed marks, preparation and filing applications, obtaining approvals for applications to register marks with the USPTO and trademark agencies around the world, as well as use of those marks.
Tracy works with established and emerging companies on their formation, financing, and intellectual property protection. Her practice focuses on the licensing, maintenance, enforcement of trademarks and copyrights. She counsels a wide range of businesses on issues ranging from trademark clearance, selection and brand portfolio management. Jenna helps clients protect their valuable trademarks online through domain name dispute proceedings and responding to phishing attacks. Tracy also advises on advertising claims substantiation, and counsels clients on false advertising risks, marketing approaches, and branding.
About Lowenstein Sandler LLP
Lowenstein Sandler LLP is a national law firm with over 400 lawyers based in New York, Palo Alto, New Jersey, Utah, and Washington, D.C. The firm represents leaders in virtually every sector of the global economy, with particular emphasis on investment funds, life sciences, and technology. Recognized for its entrepreneurial spirit and high standard of client service, the firm is committed to the interests of its clients, colleagues, and communities.
