Lowenstein represented Chatham Asset Management LLC, the sole owner of R.R. Donnelley & Sons Company ("RRD") in the successful closing of its strategic acquisition of digital and print marketing businesses from Vericast Corp. The acquisition was first announced March 18, 2024.
The acquisition of the digital and print marketing businesses from Vericast will expand RRD’s digital marketing offerings with capabilities across display advertising, dynamic mobile, and social media marketing. Additionally, it will also enhance RRD’s print marketing offering, including cooperative mail and print coupon clearing business.
The combined capabilities will strengthen the company’s position across print and digital marketing, especially as a leader in marketing influence and activation.
RRD is a global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the complete customer journey. RRD offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 18,000 clients, including 92% of the Fortune 100, and 28,000 employees across 26 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.
In 2022, Lowenstein Sandler represented private investment firm Chatham Asset Management in its acquisition of RRD.
The Lowenstein deal team included James O’Grady, Theodore C. Sica, Annie Nazarian Davydov, Sophia Mokotoff, Raquel Smith, Ian S. Ludd, Elena Scialabba, and Zarema Jaramillo.
