Kevin Iredell, Chief Marketing Officer of Lowenstein Sandler, has been elected as President-Elect of the Legal Marketing Association’s (LMA) International Board of Directors. The slate of candidates was ratified on September 2, 2022, and the newly elected and continuing officers and directors will begin their terms on January 1, 2023.
Iredell previously served as an Executive Board Member for LMA’s Northeast Region and member-at-large on the International Board of Directors. He will serve as the Association President beginning in January 2024.
“Innovations in technology, data, and analytics are driving explosive and exciting growth in the field of law firm marketing,” says Iredell. “LMA is a valuable way for professionals across the industry to share best practices, experiences, and solutions, enabling us all to continuously refine our knowledge and expand our services to the legal community. I look forward to collaborating with my esteemed peers as we develop important programming and resources, with plenty of opportunities to meet, learn, and network.”
“We are proud that Kevin has been elected to lead by his peers in the legal marketing industry,” says Joseph P. Palermo, the firm’s Chief Operating Officer. “We know he will bring the same creativity, energy, and results to LMA that he brings every day to Lowenstein Sandler, where he has been instrumental in the firm’s positive growth and brand positioning.”
As Lowenstein’s CMO, Iredell drives growth across business units by creating and executing firm-wide and practice-group strategic plans and leading the marketing and business development team through strategic resource allocation, creative campaigns, and marketing technology platform optimization.
Founded in 1985, the Legal Marketing Association (LMA) is the universal voice of the legal marketing and business development profession, a community that brings together all levels, from CMOs to entry-level specialists, from firms of all sizes, consultants and vendors, lawyers, marketers from other professions and marketing students to share their collective knowledge. LMA has eight regions and more than 40 local groups across the U.S., Canada and Europe, and its members hail from 48 U.S. states and more than 20 countries. More than 90 percent of the largest 200 U.S. law firms employ an LMA member. Members at every stage in their career development benefit from participating in LMA’s array of programs and services.
About Lowenstein Sandler LLP
Lowenstein Sandler is a national law firm with over 350 lawyers based in New York, Palo Alto, New Jersey, Utah, and Washington, D.C. The firm represents leaders in virtually every sector of the global economy, with particular emphasis on investment funds, life sciences, and technology. Recognized for its entrepreneurial spirit and high standard of client service, the firm is committed to the interests of its clients, colleagues, and communities.
Sr. Manager, Marketing Communications
Lowenstein Sandler LLP