Kevin Iredell

Kevin Iredell brings to the CMO role a strong background in and hands-on knowledge of marketing, communications, branding, business development, operations, and public relations–all with a specific focus on demonstrating ROI. At Lowenstein, he drives growth across business units by creating and executing firm-wide and practice-group strategic plans and leading the marketing and business development team through strategic resource allocation, creative campaigns, and marketing technology platform optimization.

Kevin’s broad perspective is derived from his experience in leadership roles inside and outside of the legal industry. He has led marketing and business development at two other Am Law 200 firms; he also developed and led the marketing research and measurement group of Greentarget, a national public relations firm. Earlier, Kevin served as Vice President of Legal Intelligence & Marketing at ALM Media, where he was responsible for marketing, social media, communications, and market intelligence programs across all of ALM’s publications and web sites, including The American Lawyer and Law.com. 

Kevin is an active speaker on marketing and business-of-law topics, and is also currently the President-Elect on the International Board of Directors of the Legal Marketing Association, where he has served as an Executive Board Member for the past several years. Most recently, Kevin has been elected to the College of Law Practice Management's Class of 2023 Fellows-Elect. He holds a B.A. in economics from Villanova University.

NEWS & INSIGHTS

> July 31, 2023
In the Media
Lowenstein Sandler’s Chief Marketing Officer and President-Elect of the Legal Marketing Association Kevin Iredell talks with Law.com about how law firms are leveraging their new and existing AI technology to maximize their resources, noting that most firms “are focusing ‘training’ efforts on getting to know the different platforms,” such as Bard, ChatGPT, and tools by Lexis Nexis and Thompson Reuters. Iredell says:” Some firms have developed robust training programs on specific use cases or systems, and some have been more ad hoc committees to explore what’s possible and best practices.” (subscription required to access article)

> July 18, 2023
In the Media
Kevin Iredell, Lowenstein’s Chief Marketing Officer and president-elect of the Legal Marketing Association, tells the Legal Intelligencer that “[law] firm leaders’ approaches to AI run the gamut,” with some firms banning its use and others experimenting with it, especially in marketing.  Iredell says: “At Lowenstein Sandler, the approach has been one of ‘let’s try new things.’” (subscription required to access article)

> February 1, 2023
In the Media
Kevin Iredell, Lowenstein’s Chief Marketing Officer and president-elect of the Legal Marketing Association, comments in Law.com’s LegalTech News on the value of ChatGPT in the legal marketing industry, saying:  “I have not found it useful at all for marketing copy, promotional copy, press release copy, [or] RFPs.” However, Iredell adds: “Even as [these tools] develop, they will certainly make law firm marketing departments more efficient.... But I don’t think [the net impact] is going to reduce the amount of people that work in the marketing department, because we’ll be producing more content, theoretically.”

> January 28, 2023
In the Media
Lowenstein Chief Marketing Officer Kevin Iredell sits down with the Intentional Leadership Podcast to discuss his intentional leadership journey of embracing change and leading with an intentional balance of openness and right action.

> September 16, 2022
In the Media
Citybiz reports on Lowenstein Chief Marketing Officer Kevin Iredell's election to the Legal Marketing Association's International Board of Directors as President-Elect.

> September 14, 2022
Firm News
Lowenstein CMO Kevin Iredell Elected President-Elect of Legal Marketing Association’s International Board of Directors

> April 22, 2022
In the Media
Lowenstein Chief Marketing Officer Kevin Iredell speaks to The Global Legal Post about how technology is transforming the legal industry; he urges firms to avoid getting “hung up on the details and risk being left behind…. getting a solution in place is sometimes a lot more beneficial than trying to make it perfect and being five years behind everybody else.”

> October 21, 2021
In the Media
The American Lawyer quotes Lowenstein Chief Marketing Officer Kevin Iredell in an article addressing the obstacles to productivity and collaboration that law firms may face as their personnel return to the office.

> September 28, 2021
Firm News
Lowenstein Ranks in Top 10 of “The USA’s Most Active Law & Legal Professionals on Social”