Kevin Iredell brings to the CMO role a strong background in and hands-on knowledge of marketing, communications, branding, business development, operations, and public relations–all with a specific focus on demonstrating ROI. At Lowenstein, he drives growth across business units by creating and executing firm-wide and practice-group strategic plans and leading the marketing and business development team through strategic resource allocation, creative campaigns, and marketing technology platform optimization.
Kevin’s broad perspective is derived from his experience in leadership roles inside and outside of the legal industry. He has led marketing and business development at two other Am Law 200 firms; he also developed and led the marketing research and measurement group of Greentarget, a national public relations firm. Earlier, Kevin served as Vice President of Legal Intelligence & Marketing at ALM Media, where he was responsible for marketing, social media, communications, and market intelligence programs across all of ALM’s publications and web sites, including The American Lawyer and Law.com.
Kevin is an active speaker and board member of the Legal Marketing Association, where he has served as an Executive Board Member for the Northeast Region and member-at-large on the International Board of Directors. He holds a B.A. in economics from Villanova University.
> April 22, 2022
In the Media
Lowenstein Chief Marketing Officer Kevin Iredell speaks to The Global Legal Post about how technology is transforming the legal industry; he urges firms to avoid getting “hung up on the details and risk being left behind…. getting a solution in place is sometimes a lot more beneficial than trying to make it perfect and being five years behind everybody else.”
> October 21, 2021
In the Media
The American Lawyer quotes Lowenstein Chief Marketing Officer Kevin Iredell in an article addressing the obstacles to productivity and collaboration that law firms may face as their personnel return to the office.
> September 28, 2021
Lowenstein Ranks in Top 10 of “The USA’s Most Active Law & Legal Professionals on Social”