How well do you know your job? How about the jobs of your team members? The Body of Knowledge (BoK) is the foundational resource for professional development in the legal marketing and business development profession that defines the core skills necessary to succeed. The BoK defines the accepted domains, competencies and associated skill sets within the legal marketing profession at every level. It helps legal marketers hone their skills, assists legal marketing managers to develop themselves and their teams, provides a universal benchmark against which legal marketers can be assessed, and guides LMA in delivering the right educational programming for marketers of all levels.
Join two of the creators of the Body of Knowledge – LMA’s director of education and our past and future LMA International presidents (both from our region), including Lowenstein Chief Marketing Officer Kevin Iredell, and the New York LSC Chair for a dynamic discussion of how the “BoK” can help us raise and maintain performance standards in our profession during the 2022 LMA Northeast Conference.
Moderator:
- Holly Amatangelo, Director of Education, LMA
Panelists:
- Kevin Iredell, Chief Marketing Officer, Lowenstein Sandler LLP; President-Elect, LMA International
- Kelly MacKinnon, Global Director of Client Development, Gibson, Dunn & Crutcher LLP
- William Sleight, Business Development & Communications Manager, Jones Day
Time: 9-9:50 a.m. ET
Location: The Westin New York at Times Square, 270 W 43rd St, New York, NY 10036
