Matt Savare will be speaking on a panel, "Legal Issues Regarding Influencer Marketing," hosted by iab.

Since 2016, influencer marketing has been growing 50% year over year. Despite this fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally-compliant manner. In this presentation, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing. After attending this practical, nuts-and-bolts presentation, you’ll be better prepared to issue spot and draft and negotiate influencer agreements.

Discussion Topics:

  • Overview of influencer marketing
  • Anatomy of an influencer agreement
  • Business and legal issues
  • Regulatory issues, including FTC regulations


  • Matt Savare, Partner, Lowenstein Sandler LLP
  • Josh Rosenberg, Co-Founder & CEO, Day One Agency
  • Zeny Shifferaw, Vice President of Culture, Community & Casting, Day One Agency

Time: 1-2:30 p.m. ET