Artificial intelligence (AI), particularly generative AI, has captured the zeitgeist over the last several years and has the capacity to revolutionize countless industries, including digital advertising. Companies from across the entire ad ecosystem – from publishers and SSPs to advertisers and DSPs – are currently utilizing AI in various ways to create content, improve operational efficiencies, and optimize campaigns. Similar to the dramatic rise in data-driven programmatic advertising, the emergence of AI is enabling market participants to create compelling content; enhance customer service and support; and improve customer segmentation, targeting, bidding, analytics, and fraud detection and prevention, all while reducing costs in a highly-scalable manner. However, AI also poses significant technical, operational, ethical, and legal compliance challenges. This panel will explore:
- Legal issues publishers and advertisers face in connection with AI, including:
- Whether and how to disclose the use of AI in their content and advertisements;
- How AI sometimes experiences “hallucinations,” which could lead to claims of defamation or false advertising;
- Whether AI-generated works are eligible for copyright protection;
- How some publishers are being compensated by large language model developers for using their content to train the models; and
- Steps advertisers can employ to maximize brand safety and adherence to editorial adjacency guidelines.
Speakers:
- Matt Savare, Partner, Lowenstein Sandler LLP
- Dera Nevin, Managing Director, FTI Consulting
- Louis Sarok, Associate General Counsel, The Associated Press
Time: 9:30-10 a.m. ET
Location: Convene, 600 14th Street NW, Washington, D.C. 20005
