The Interactive Advertising Bureau (IAB) published the AI Intellectual Property and Transactions Digital Advertising Playbook, co-authored by Lowenstein partners Matt Savare and Bryan Sterba.
The publication examines generative AI’s integration into the digital advertising lifecycle and the significant, complex questions around intellectual property, data rights, content licensing, and liability that this development raises. This thought leadership is intended primarily for legal and procurement professionals—both in-house and external—who evaluate, draft, or negotiate agreements related to the use of data and intellectual property by AI-powered products.
Savare is Chair of Lowenstein’s Commercial Contracts practice and a member of the firm’s IP & Tech Transactions, Artificial Intelligence, and Emerging Companies & Venture Capital groups. A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, he has represented clients in copyright, trademark, trade secret, and right-of-publicity matters with a particular emphasis on how new and emerging technologies are disrupting traditional businesses.
Sterba is a member of Lowenstein’s IP & Tech Transactions, Artificial Intelligence, and Emerging Companies & Venture Capital groups. He practices at the intersection of law and technology with a particular focus on tech-based companies, M&A and venture capital transactions, licensing negotiations and services agreements, IP transfers, carve-out transactions, and media and advertising work. With a deep understanding of large language models, AI, open-source software, and data scraping, he advises clients on how to leverage emerging technologies to achieve their business objectives.
IAB empowers the media and marketing industries to thrive in the digital economy. Its membership comprises over 700 leading media companies, brands, and agencies, as well as the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising while educating brands, agencies, and the wider business community on the importance of digital marketing.
About Lowenstein Sandler LLP
Lowenstein Sandler is a national law firm with over 400 lawyers working from offices in New York, Palo Alto, Roseland, Washington, D.C., and Utah. The firm represents clients in virtually every sector, with particular strength in technology, life sciences, private equity, venture capital, investment management, and complex litigation. Lowenstein Sandler is known for industry-focused teams that combine sophisticated legal acumen with a practical, business-first approach to client service.
