Lowenstein partner Matt Savare represented Charles Tyrwhitt, a respected menswear brand with UK heritage and operations based in London and New York City, in a multiyear partnership with NFL team the New York Jets spanning the New York Domestic Marketing Area (DMA) to the United Kingdom, under the club's recently acquired expanded territory rights. The agreement marks the first time an NFL club and a clothing company have teamed up with UK rights since the league launched its International Home Marketing Area (IHMA) initiative in January 2022. The Jets and Charles Tyrwhitt will collaborate to unlock fan engagement synergies between their brands, while also bridging a sport, style, and cultural connection between New York and London.
The agreement will provide valuable cross benefits for both Jets fans and Charles Tyrwhitt customers alike, such as special offers on Charles Tyrwhitt's full range of menswear, Jets ticket giveaways, sweepstakes for fan trips, player appearances, and creative content. There are also future plans to collaborate on a small collection of Jets themed, Charles Tyrwhitt branded merchandise products.
A member of the firm’s Tech Group and Technology & Media Transactions group, Savare is Chair of Lowenstein’s Commercial Contracts practice and Vice Chair of Lowenstein Crypto. A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, he counsels clients on copyright, trademark, trade secret, and right-of-publicity matters—with a particular emphasis on how new and emerging technologies are disrupting traditional businesses.
About Lowenstein Sandler LLP
Lowenstein Sandler LLP is a national law firm with over 350 lawyers based in New York, Palo Alto, New Jersey, Utah, and Washington, D.C. The firm represents leaders in virtually every sector of the global economy, with particular emphasis on investment funds, life sciences, and technology. Recognized for its entrepreneurial spirit and high standard of client service, the firm is committed to the interests of its clients, colleagues, and communities.