Effective patent portfolio management ensures a return on investment in the long-run, and also plays a part in excluding competitors from key markets. However, economic challenges continue to place pressure on IP budgets. Many patent portfolios are currently being restructured. How can patent owners prepare for heightened cost management? How will this impact IP strategies? How will already budget conscious filings impact spending on maintenance fees? A well-run portfolio gives the business the ability to protect market share, block competitors and create future opportunities.
Taking place during CenterForce USA's Women in Law & IP 2022 Summit, this panel will explore:
- The impact from COVID-19 on IP portfolios and portfolio management
- How to effectively manage a portfolio through a recession
- Policies and resources needed to prepare for future economic downturns and market uncertainty
- To what extent outside counsel and IP service providers can assist with cost-effectively managing IP assets, reducing administrative burdens, and improving efficiency
Panelists:
- Marina Portnova, Partner; Chair of Software & Electronics, Lowenstein Sandler LLP
- Jennifer Daehler Jones, Director and Senior Intellectual Property Counsel, Autodesk
- Deborah L. Lu, Ph.D, Partner, Duane Morris LLP
- Shubha Luthra, IP Portfolio Manager, Kudelski Group
- Caity Ross, Associate General Counsel, Global IP & Robotics, SharkNinja
- Maria V. Stout, Partner, Knobbe Martens
Time: 11:45 a.m.-12:30 p.m. PT
Location: Palo Alto, CA - Venue TBA
*This event is open to the public but requires a registration fee. Guest passes available for in-house counsel. For more information, please contact events@lowenstein.com.
