Since 2016, influencer marketing has been growing 50% year over year. Despite this fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this virtual presentation featuring Lowenstein partner Matt Savare, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing. After attending this practical, nuts-and-bolts presentation, you’ll be better prepared to issue spot and draft and negotiate influencer agreements.
Moderator:
- Erin Amend, Vice President, Culture, Community & Casting, Day One Agency
Speaker:
- Matt Savare, Partner; Chair, Commercial Contracts, Lowenstein Sandler LLP
Time: 1-2:30 p.m. ET
*This event is open to the public but requires a registration fee.
