Year over year, influencer marketing has become a powerful strategy for brands. Despite the fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this webinar, you’ll learn the importance of crafting contracts between brands, agencies, and influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing.
Whether you’re a brand, agency, influencer or any other part of the creator economy, following this practical webinar, you’ll be better prepared to issue spot and draft and negotiate influencer agreements.
- Topics covered will include primers on:
- The impact of AI on influencer marketing and contracting
- Typical demands from brands in influencer partnerships
- Expectations from influencers
- Influencer commerce
- Persona rights and content restrictions
- Contracting with SAG-AFTRA talent
Speakers:
- Matt Savare, Partner; Chair, Commercial Contracts, Lowenstein Sandler LLP
- Bryan Sterba, Partner, Lowenstein Sandler LLP
- Richard Cohen, Assistant General Counsel, IAB
Time: 2 p.m. ET
