Due to the technical complexity and large number of participants in the ecosystem, contracting in the digital ad industry is complicated and nuanced. In this session, Lowenstein partner Matt Savare will demystify this complex area and walk participants through the differences between direct and programmatic deals. Through the course participants will review the lexicon of the industry, go through the anatomy of ad contracts, and discuss prevailing market provisions from the perspective of publishers, brands, agencies, and key intermediaries and vendors. Although this session is focused primarily on legal issues, it is appropriate for lawyers and business professionals who negotiate these deals.


  • Matt Savare, Partner; Chair, Commercial Contracts, Lowenstein Sandler LLP

Time: 1-2:30 p.m. ET

Location: Lowenstein Sandler LLP, 1251 Avenue of the Americas, New York, NY 10020; Virtual via Zoom

*This event is open to the public but requires a registration fee.
**Important: All in-person attendees will be required to show proof of vaccination and photo ID for entry, and comply with IAB’s Event and COVID-19 Policy and Code of Conduct.