Lowenstein Sandler represented Traub Capital LLC (Traub) in its acquisition of Signature Brands, LLC, a subsidiary of The Hero Group. Traub is a strategic investment group specializing in the consumer sector. Signature Brands owns renowned products such as PAAS Easter egg dyes and sells products under well-known brands such as Betty Crocker. The Hero Group is a Switzerland-based international food company focused on branded nutritional food products.
The acquisition provides Traub with a strong investment in a portfolio of valuable, world-famous brands and the opportunity to support Signature Brands’ expansion of market share and recognition. The deal facilitates The Hero Group’s ability to focus more closely on its core categories of baby and toddler food (including its Beech-Nut line) and health-oriented snacks, spreads, and other products.
Lowenstein Sandler served as Traub’s legal counsel; B. Riley FBR was Traub’s financial advisor. The Lowenstein team included Michael A. Brosse, Michael J. Mueller, Sabrina Cua, Justin Gindi, Lowell A. Citron, Theodore C. Sica, Nicholas Gonski, Michael Walutes, Nicholas G. Mehler, Matthew P. Hintz, Sofia Kopelevich, Darren Goodman, Megan Monson, Eric Jesse, James C. Shehan, Stuart S. Yusem, and Mitchell McDonald.