Vanessa A. Ignacio Partner and Chair, Trademark Prosecution and Enforcement Practice

New YorkNew Jersey
T 973.422.6426 | F 973.422.6427

Trademark Blogs: Protecting Your U.S. Trademark Across the Border
                                   Enforcing Marks on Social Media Platforms
                                   When is Trademark Clearance Necessary?
                                   Marking and Notice of Trademark Registrations

Vanessa’s practice blends science and art to prosecute and enforce trademarks for a diverse group of clients. While her advice to companies on the clearance, development, maintenance, and enforcement of trademarks is scientifically precise, she has proven herself an effective and artful negotiator with trademark examiners.

Clients from industries such as technology, pharmaceuticals, life sciences, and consumer goods benefit from Vanessa’s extensive experience in crafting successful trademark applications. Should an application be rejected, Vanessa has a stellar track record of overcoming agency objections with substantive responses that ultimately secure her clients’ marks.

Vanessa routinely manages trademark portfolios–from brand selection to clearance and registration to licensing, maintenance, and enforcement–and thousands of marks for hundreds of clients. Highly experienced in all aspects of enforcing brands online, she has an impeccable record of success in fighting off cybersquatters–third parties that illegally use marks on a website or in a domain name.

When it comes to confronting third parties that apply for marks that resemble her clients’, Vanessa has been equally successful in handling opposition and cancellation proceedings before the United States Patent and Trademark Office (USPTO) and in managing contested proceedings in jurisdictions around the world.

While Vanessa’s proactive approach often helps clients avoid the delays and disruption of a court case, she also provides strategic counsel if litigation becomes necessary.

Representative Engagements

Managed the global Merck Consumer Care trademark and copyright portfolio consisting of more than 5,000 matters from April 2012 until the sale of the Consumer Care Division to Bayer AG in October 2014. Handled all aspects of trademark and copyright clearance, counseling, procurement, prosecution, and enforcement for marquee brands such as Coppertone, Claritin and Afrin. Coordinated with all applicable business functions, including marketing, packaging, regulatory, claims, medical and supply to bring products to market and meet Company objectives. Drafted licensing, social media marketing and endorsement agreements. Successfully lodged dozens of trademark oppositions, cancellations and domain name dispute cases against third party infringers.
Successfully appealed refusals by the US Patent and Trademark Office to secure federal trademark registration for the Claritin Peel Device, the animated screen used extensively to advertise and promote the Claritin brand. This trademark application presented numerous substantive challenges, including a determination by the USPTO that the Claritin Peel did not function as a trademark (a most difficult basis for refusal). Through extensive written arguments and evidence, Vanessa traversed the USPTO refusals and secured a rare “motion mark” registration, lending another layer of protection to the intellectual property relating to the marquee Claritin brand.
Current global trademark and copyright counsel for Bayer’s Consumer Care portfolio consisting of more than 5,000 matters for marquee brands such as Coppertone, Claritin, Afrin, Dr. Scholl’s, MiraLAX and Tinactin.
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Other Distinctions

  • Client Choice Awards (2017) – Exclusive Winner of the Intellectual Property – Trademarks Category - NJ for her ability to add real value to clients' businesses above and beyond the other players in the market.

  • World Trademark Review – (2012, 2013, 2014, 2015, 2016, 2017) – Recognized among leading global trademark practitioners and praised for being “bright and committed,” delivering "a consistently high level of service to her clients" and offering “forward thinking,” "on-point, business-savvy and expeditious advice."

  • YWCA’s Tribute to Women and Industry Honoree (2015) – Recognized among outstanding business women who have excelled in their fields and made significant contributions to their industries in executive, managerial and professional roles.

  • Chambers USA:  America's Leading Lawyers for Business (2013) - Recognized in the intellectual property section of the publication.  Praised by clients for delivering "everything that she promises."

  • Super Lawyers (2009) - Recognized as a "Rising Star" for her work in Intellectual Property Law.


Despite Consent Agreement, Trademarks for Craft Beer Too Similar for Registration
Trademark Prosecution and Enforcement Client Alert, September 26, 2016
Vanessa Ignacio, Matthew Hintz
Social Media Sites' Infringement Remedies Another Reason to 'Favorite' Trademark Registration
Legaltech News, August 3, 2016
Vanessa Ignacio, Matthew Hintz
Trademark Law in China to Receive a Much-Needed Upgrade
Trademark Prosecution & Enforcement Alert, September 17, 2013
Vanessa Ignacio
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Press Mentions

Vanessa Ignacio is ranked as one of the world’s leading trademark professionals for the 6th consecutive year by the World Trademark Review. , World Trademark Review , January 2017
Lowenstein Sandler represented TRANZACT in its sale to private equity fund, Clayton, Dubilier & Rice. TRANZACT, the leading provider of direct-to-consumer sales and marketing solutions for insurance carriers in the United States, is a longtime firm client. This transaction represents the fourth time Lowenstein has been involved in the sale of a stake of this company. Terms of the transaction were not disclosed. The deal team included Steven Siesser, Traci Tomaselli, Anita Chapdelaine, Jonathan Goodman, Katie Cobb, Bryan Seelig, Jim Gregory, Darren Goodman, Megan Monson, Brian Silikovitz, Lesley Adamo, Lowell Citron, Chad Pearlman, Maureen MontagueVanessa Ignacio and John Wintermute. , June 9, 2016
Vanessa Ignacio is ranked as one of the world’s leading trademark professionals for the 5th consecutive year by the World Trademark Review. , World Trademark Review , January 2016
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October 10-12, 2017
Women, Influence & Power in Law Conference

Related Areas

Franchise and Distribution
Intellectual Property Litigation
Life Sciences
The Tech Group
Trademark Prosecution and Enforcement


Benjamin N. Cardozo School of Law ( J.D. , 2000 ) , cum laude, Notes and Annotations Editor, Cardozo Online Journal of Dispute Resolution
Rutgers, The State University of New Jersey ( B.A. , 1995 ) , with highest honors

Bar Admissions

New York
New Jersey

Court Admissions

2000 , U.S. District Court, District of New Jersey


  • New Jersey Women Lawyers Association
  • International Trademark Association
    • Internet Committee, Domain Name Subcommittee
  • Trustee, Verona Foundation for Educational Excellence
  • National Association of Professional Women