Lowenstein Sandler Represents Buddy Media, Inc. in Sale to salesforce.com

June 5, 2012
Ed Zimmerman, Marita A. Makinen, Mark P. Kesslen, Mary J. Hildebrand, CIPP/US/E, Anthony O. Pergola, Brian A. Silikovitz, Christine Osvald-Mruz, Vanessa A. Ignacio, Julie Levinson Werner 

Lowenstein Sandler is representing its long-time client Buddy Media, Inc. in its sale to salesforce.com, inc. The following co-lead the Lowenstein team: Ed Zimmerman, Chair of the firm's Tech Group, Marita Makinen, Chair of the firm's M&A Group, and Ethan Skerry. The team also includes Mark Kesslen (Chair of the IP section of Lowenstein's Tech Group), Mary Hildebrand (Privacy), Anthony Pergola (Tech Group), Brian Silikovitz (Tax) and Christine Osvald-Mruz (Employee Benefits). Press coverage appears in The New York Times, Forbes, Wall Street Journal, and Bloomberg Businessweek, and an inspiring video from Buddy Media Founder/CEO appears here.

Buddy Media is a leading social media SAAS company with a roster of customers that includes 8 of the top 10 advertisers. Lowenstein partner Ethan Skerry commented, "our firm incorporated Buddy Media in 2007 and has acted as lead outside counsel to Buddy Media in numerous venture capital financings and acquisitions, so it is particularly exciting to be helping Buddy with what is being called one of New York's largest tech M&A deals." The sale, which is structured as a cash and stock merger, is expected to close in the third quarter of 2012.

Also part of the Lowenstein Sandler deal team are Tech Group deal lawyers Carmen DeMatteis, Jonathan Chou, Michael Watson and Samuel Eads; Tech Group IP lawyers Vanessa Ignacio, Katherine Varker, Lawrence Weinstein and Lisa Schroeder; Isaac Hirsch (Tax); Julie Levinson Werner (Employment); and David Tlusty (Real Estate).

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Ana Padovani 
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