Legal Guide for Direct Brands

This Legal Guide for Direct Brands provides a concise overview of legal issues often confronted by companies, particularly direct brands. Direct brands are companies characterized by their direct connections to consumers and are disrupting the business model of market-leading companies. This guide covers:

• Why founder and equity agreements are vital for direct brands and the documents necessary for such investment transactions.
• How commercial and intellectual property issues and privacy policies and terms can ensure companies retain all rights in the intellectual property of their businesses.
• The essentials of privacy, advertising, and marketing law for direct brands.
• The various types of product liability claims, legal defenses for product liability, and potential product liability claims for software that direct brands face.

This guide is intended to help companies spot issues that should be discussed with counsel and is not a substitute for legal advice.