Matt Savare speaks to Adweek about how media buyers can protect themselves if they still want to buy advertising on TikTok despite the app’s issues with the U.S. government. He suggests they consider including provisions in their contracts so parties can opt out of doing business with TikTok if it becomes illegal, or if they are concerned about the app’s new owner. Savare also notes that the ultimate buyer is going to go out of its way to be advertiser friendly.
Relevant Insights
-
PROFESSIONALS | Lawyers
Access the profiles of the more than 350 Lowenstein Sandler lawyers who provide critical legal counsel to clients in virtually every sector of the global economy...
-
NEWS & INSIGHTS | Firm News
Discover the latest updates and developments about Lowenstein Sandler...
-
NEWS & INSIGHTS | Publications
Access our insightful thought leadership, including articles, client alerts, and blog posts...