Mary J. Hildebrand CIPP/US/E tells Reuters that Nike’s workout apps are a source of valuable information about customers; she notes that the data they provide give the company a “significant advantage” over rivals. She states, “[Nike] likely has several scientists using the data to see if shoppers will tolerate higher prices.” The Reuters article was reprinted in Yahoo! Finance, Nasdaq, City A.M., América Retail, and the New York Post.