Lowenstein’s new Chief Marketing Officer Kevin Iredell is featured in an article in The American Lawyer about the trend in Big Law towards bringing in business development leaders with backgrounds in a variety of industries. With experience both at law firms and as former vice president of legal intelligence and marketing at ALM Media, Kevin sees his current role at Lowenstein as part of a larger strategy to hire business professionals. Because the business of law has become increasingly complicated, law firms benefit from senior management members with an innovative approach to technology, data, and pricing.  Kevin is “looking forward to cementing policies around business development that center on market research, [and] keeping track of trends in potential clients’ industries.”