Lowenstein’s addition of new marketing, innovation and technology, and pricing professionals to its senior management team is profiled in The American Lawyer and Law.com. The hiring of Victor Barkalov, Chief Innovation & Information Officer; Kevin Iredell, Chief Marketing Officer; and Mikhail Makarovsky, Director of Pricing & Profitability, is a “continuation of the mandate” to “up our operations game,” says Chairman and Managing Partner Gary M. Wingens. “We’re in a much more sophisticated and in some ways complicated business than we were a decade ago … The lawyers here require a business services group and senior management team” with “deep expertise in their fields.” Chief Operating Officer Joseph J. Palermo describes the new roles as a response to client asks: “Almost every client is asking how much something is going to cost. We’re trying to get in front of that.” View Lowenstein’s news announcement about these executives’ arrival to the firm.