Greg Baker is featured in an article in the Hedge Fund Law Report describing the growth of the asset management industry and how new products and services like robo-advisors must comply with securities regulations: “Just because their business model is different does not mean that the SEC will give them a pass.” Drawing from his previous experience as senior counsel for the U.S. Securities & Exchange Commission’s Asset Management Unit, Baker recommends external compliance consultants to implement robust programs: “The best way for fund managers to protect themselves from liability is by having strong compliance programs and training employees on the risks and their responsibilities … Tone at the top is something that the SEC looks at very carefully in any investigation. Whether people at the top are taking compliance seriously usually manifests itself in how compliance is handled throughout the organization.”