Fortune, Bloomberg, Bloomberg Quint, Bloomberg's Distressed Daily newsletter, FMT News,, Fatherly, The Morning Call, Holmdel Patch, New Brunswick Patch, and MSN quote Kenneth A. Rosen on his role in a charitable team effort to purchase a large Geoffrey the Giraffe statue from the corporate headquarters of bankrupt retailer Toys “R” Us and install it at Bristol-Myers Squibb Children’s Hospital in New Brunswick, New Jersey. Rosen, who donated funds to cover the cost of installing the statue at the hospital, stated that he believed it would provide sick children with a significant mental health boost. Bloomberg Law - Big Law Business, edplayChain Store Ageand The Columbian mention Rosen in briefer descriptions of this project.