Matt Savare Partner

New YorkNew Jersey
T 646.414.6911 | F 973.597.2599

A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, Matt brings a proven track record to his work for a broad range of clients.

Matt has represented clients in copyright, trademark, trade secret, and right-of-publicity matters–with a particular emphasis on how new and emerging technologies are disrupting traditional businesses–in the following sectors:

  • Software (SaaS, PaaS, development, services)
  • Big data
  • Social media
  • Advertising, financial, and education technology
  • Media and entertainment
  • Life sciences
  • Retail (online and brick and mortar)
  • Beauty and fashion
  • Food and beverage
  • Government contracting
  • Investment management

His work also includes counseling clients on information privacy and data security issues, cybersquatting, domain name disputes, and technology licensing. He represents The Estée Lauder Companies Inc. in connection with various investments and acquisitions, with a particular emphasis on intellectual property and right-of-publicity issues. He also represents News Corp. in connection with its digital advertising initiatives, and regularly drafts and negotiates endorsement, sponsorship, and personal appearance deals for athletes, celebrities, and major brands.

During his time as a litigator, Matt handled various entertainment, intellectual property, false advertising, right of publicity, and privacy disputes, including defending a copyright infringement suit filed by the Estate of Frank Zappa and assisting in the successful defense of David Chase in connection with The Sopranos.

Representative Engagements

Represents companies involved in every facet of the ad tech ecosystem, including the world’s leading publishers, ad networks, ad exchanges, DSPs, SSPs, and data aggregators.
Represents The Estée Lauder Companies Inc. in connection with various investments and acquisitions, with a particular emphasis on intellectual property and right of publicity issues.
Represents numerous hedge, private equity, and other funds and their portfolio companies regarding data privacy, data security, and information technology and services agreements.
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Other Distinctions

  • Online Marketing Institute Top Digital Strategists (2014) – Named one of Online Marketing Institute’s Top 40+ Digital Strategists in Marketing for 2014.

  • Super Lawyers (2013–2014) – Named "Rising Star" for New Jersey attorneys.

  • Variety (2011) – Named one of Variety's "Best and Brightest" upcoming entertainment and media attorneys.

  • NJ Volunteer Lawyers for the Arts (2011) – Given the "Outstanding Volunteer of the Year" award for his hundreds of hours of pro bono legal services for artists.

  • Monmouth University (2011) – Named "Distinguished Alumnus."
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Speaking Engagements

  • "2016 Cyber Hot Spots: Laws and Best Practices," ACC - New Jersey and Lowenstein Sandler's Cyber Day, June 2, 2016

  • “Get Seed Money To Grow Your Business,” LaunchNJ Women Entrepreneurs Group, March 8, 2016

  • “Wearable Tech - What Is it? What Privacy Professionals Need to Know!,” International Association of Privacy Professionals (IAPP) KnowledgeNet, March 3, 2016

  • "Intellectual Property and Social Media Webinar," Online Marketing Institute's State of Content & Social Innovation Day, August 7, 2013

  • "The Crowdfunding Economy:  For Startups to Stalwarts and Artists to Technorates," Internet Week New York, May 22, 2013

  • "Latest Developments in Transmedia Deals," Seton Hall Law School Presentation, November 13, 2012

  • "Guidelines for Motion Picture/Video/Film Photography on PSEG Premises." PSEG Presentation, November 12, 2012

  • "Understanding Privacy and Fraud Controls: Strategies and Actions," Annual Eisner Amper Closely Held Business Summit, October 23, 2012

  • "Hot Topics in Reality Television," 2012 Sports & Entertainment Law Symposium, Seton Hall University, March 1, 2012

  • "Understanding the Legal Implications of Social Media," NY XPO for Business, Javits Center, November 16, 2011

  • "Social Media and the Law," Small Business Week: New York Goes Social, May 18, 2011

  • "Developing, Managing, Protecting and Exploiting Intellectual Property," Seton Hall University, October 2010, October 2011, September 2012

  • "Film Production Legal Issues: Beginning, Middle, and Distribution, New York Law School, April 16, 2010


Important Change to Copyright Safe Harbor
Corporate Counsel, December 1, 2016
Matthew Hintz, Matt Savare
Beyond HTML5 and Java: What Developers and Publishers Need to Know When Creating Mobile Health Apps
Healthcare Business Today, November 17, 2016
Mary Hildebrand, CIPP/US/E, Matt Savare
Terms Of Misuse: Class Plaintiffs Exploit Obscure New Jersey Law, Creating E-Commerce Havoc
Westlaw Journal, July 29, 2016
Matt Savare, Gavin Rooney, John Wintermute
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Press Mentions

Matt Savare is quoted in Communications Daily Newsletter on establishing a real-world claim for virtual-world torts. , Communications Daily Newsletter , May 2, 2017
In Intellectual Property WatchMatt Savare comments on emerging IP issues as virtual reality and augmented reality technologies develop. , Intellectual Property Watch , May 1, 2017
In Corporate CounselMatt Savare comments on the dilemma that offensive speech creates for social media channels such as Twitter. , Corporate Counsel , November 18, 2016
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Related Areas

Franchise and Distribution
Intellectual Property Litigation
Investment Management
Life Sciences
Media and Entertainment
Privacy and Information Security
The Tech Group
Trademark Prosecution and Enforcement


Seton Hall University School of Law ( J.D. , 2004 ) , summa cum laude, Articles Editor, Seton Hall Law Review
  • Valedictorian
Monmouth University ( M.A. , 2001 ) , summa cum laude
  • Co-Valedictorian
Drew University ( B.A. , 1995 ) , summa cum laude

Bar Admissions

New York
New Jersey

Court Admissions

2004 , U.S. District Court, District of New Jersey
2006 , U.S. District Court, Southern District of New York
2006 , U.S. District Court, Eastern District of New York
2006 , U.S. Court of Appeals, Second Circuit


  • Trustee, Black Maria Film Festival