Lowenstein Sandler represented Chatham Asset Management, LLC, the sole owner of R.R. Donnelley & Sons Company (RRD), a global provider of marketing, packaging, print and supply chain solutions, in RRD’s definitive agreement to acquire digital and print marketing businesses from Vericast Corp.
The transaction marks significant investment in RRD’s existing digital marketing and print capabilities.
The Vericast Digital Marketing & Technology business includes a sophisticated set of digital marketing solutions that includes: display advertising, contextual targeting, connected TV, dynamic mobile, digital out of home, social media marketing, email marketing, local search, and zero-party data capture. The transaction also includes Vericast’s print marketing business, including shared mail and free-standing inserts, as well as digital and print coupon clearing business.
RRD is a global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the complete customer journey. RRD offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 18,000 clients, including 92% of the Fortune 100, and 28,000 employees across 27 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.
The Lowenstein deal team included James O’Grady, Annie Nazarian Davydov, Zarema A. Jaramillo, Sophia Mokotoff, Theodore C. Sica, Raquel Smith, and Ian S. Ludd.
In 2022, Lowenstein represented Chatham in the acquisition of RRD.
