Charting Your Course: Discovering the Many Roles and Paths in Legal Marketing
We work so hard to build, expand, and showcase our knowledge base and technical skills. This said, it is often the soft skills of understanding and navigating internal relationship dynamics which unlock the doors to the most successful and rewarding career journeys. Our panelists will share real-world examples of how they effectively collaborate within their own teams, across their department’s functional areas and, most importantly, with colleagues in other operational areas to achieve business goals and professional development objectives. They will touch upon critical internal facing skills such as communication, project management, delegation, and managing up, down, and sideways. You will leave the program with a better understanding of why certain professionals seem to influence progress and outcomes with far greater ease than others.
Marketing Manager, CMO, Director of Business Development, Operations Director, Marketing Technology Manager, Events Manager, Marketing Consultant…. The legal marketing industry has many roles, opportunities, paths, and unique stories! While you may not have gone to college thinking you’d land a career in legal marketing, here you are! And once you are in this dynamic field, the possibilities are truly endless. There are many unique paths that you can take to get into legal marketing and business development as well as many opportunities to specialize (or not!). You might want to focus on business development and sales, public relations, client service, technology, or even culture! Alternatively, you may want to have a hand in all of these areas. You may want to work for a large regional firm with multiple practice areas or a boutique firm with just one or two specialized areas, or you may want to consult for many firms. This panel discussion will look at the many different growth paths, focuses, and roles within legal marketing. Our panel members have each taken uniquely different paths and will share their personal experiences and provide secrets for success no matter what road you take.
Speakers:
- Rosa Colón, Senior Manager of Marketing Technology, Lowenstein Sandler LLP
- Courtney L. Scott, Director of Operations, Martin Clear water & Bell LLP
- Stefanie Marrone
Moderator:
- Lauren Lynch, Chief Marketing & Culture Officer, Mandelbaum Barrett PC
The Secret to Securing Positive Outcomes - the Influence of the Internal Trusted Advisor
We work so hard to build, expand, and showcase our knowledge base and technical skills. This said, it is often the soft skills of understanding and navigating internal relationship dynamics which unlock the doors to the most successful and rewarding career journeys. Our panelists will share real-world examples of how they effectively collaborate within their own teams, across their department’s functional areas and, most importantly, with colleagues in other operational areas to achieve business goals and professional development objectives. They will touch upon critical internal facing skills such as communication, project management, delegation, and managing up, down, and sideways. You will leave the program with a better understanding of why certain professionals seem to influence progress and outcomes with far greater ease than others.
Moderator:
- Patti Scott, Director of Professional Development, Lowenstein Sandler LLP
Speakers:
- Brittany Komar, Marketing and Business Development Systems Manager, Kramer Levin
- William (Willie) Sleight, Regional Manager, Business Development, Jones Day
Time: 12:30-5 p.m. ET
Location: Kramer Levin, 1177 Avenue of the Americas, New York, New York, 10036
